Submit an environmental scan of my company within the youth sports market domain using the PEST format. This analysis will be written viewing the company from the outside to the inside. This assessment will consider the knowledge gained from the SWOT analysis generated in Milestone Two and assess the company’s competitive readiness from external dimensions, extending to the global marketplace. The scan will include the external political, economic/financial, sociopolitical, and technological trends for a given market environment and a potential market. The information gathered from this scan will assist in the identification of the most lucrative market niche in which to formulate an actual business development strategy in Milestone Four.

SWOT Analysis to reference is attached and the Rubric is attached. My Coast to Coast Sports Management company is a fictitious youth sports company. However, it must be written as if the company is only.